Here’s the deal
we’re not your typical agency… and that’s a good thing.
we’re a creative strategy studio that builds custom marketing plans, brand identities, and content ecosystems that actually work. no fluff. no one-size-fits-all. real strategy that moves the needle.
services
01
brand + content strategy
short and punchy plans that get you seen- and remembered
02
social media systems
from strategy to posts, we make it scroll-stopping and sustainable
03
paid media strategy
ads that actually work. smart campaigns, no wasted spend, and clear results
04
e-commerce
smarter product storytelling, streamlined funnels, and strategies that drive conversions
05
campaign strategy
from launch to every touchpoint, perfectly planned, and deeply branded
06
making it all make sense
marketing’s overwhelming. we organize, simplify, and execute to set you up for success
meet the team
robert hatcher iii, mba
robert is the strategic backbone of crunchy — a marketing exec with 14+ years of experience turning data into direction and performance into profit. with deep expertise across seo, paid media, ecommerce, and b2b strategy, he’s the guy who makes sure great ideas don’t just look good — they work.
he’s passionate about mentoring teams, defining kpi’s that matter, and building smart campaigns that drive sustainable growth. known professionally for his calm precision and cross-functional savvy, and personally for being a fun-fact aficionado, big thinker, and possibly the youngest bowler in your contact list.
michelle lin, mba
michelle is also a creative force behind crunchy — a seasoned digitial content strategist with a passion for helping purpose-driven brands stand out and scale smart. with experience across cpg, entertainment, wellness, and sports, she brings an editorial eye, consumer intuition, and entrepreneurial grit to every project.
she thrives on building brands that matter, crafting campaigns that connect, and leading with both empathy and edge. known for her ability to turn chaos into clarity and spark into strategy, she’s equally at home in pitch decks, product launches, planning a trip across the world or a soundbath, or training for a half-marathon. Also known as your favorite no-nonsense hype woman.
★ ★ ★ ★ ★
as a marketer, robert is both detail-oriented and ready to optimize as well as a “big picture” thinker who can articulate how his role fits into the greater vision.
kate evetts
/
chronosphere
★ ★ ★ ★ ★
michelle is a creative, informed and visionary leader. when we worked together she was able to predict and capitalize on digital trends and create innovative content to increase interaction with our target audience.
devi brown
/
author, omega institute
say hello
we’d love to hear from you!
together we can solve challenges & improve your business